NOT YOUR MOM’S MERCADO
NOT YOUR MOM’S MERCADO
A culture channel disguised as a marketplace. MERCADO was born out of friction. Out of rage.Out of being a woman in rooms never built for us... and choosing to stay anyway.... Read more...
THANK YOU FOR GHOSTING ME
THANK YOU FOR GHOSTING ME
Somewhere between “Love this!!!” and complete radio silence,this work was born.  Agency Life is chaos.   2025, I partnered with @nnovatestudios  because 3 relentless delusional creatives is greater than 1.   But... Read more...
CPG // TRAP QUEEN
CPG // TRAP QUEEN
I used data-driven insight not to sanitize a brand, but to sharpen it.Every visual in store asset is refined at the intersection of consumer behavior, retail reality, and brand ambition.... Read more...
Steal Like an Artist (Or: Let’s Stop Pretending This Is New)
Steal Like an Artist (Or: Let’s Stop Pretending This Is New)
Before you come for me over the phrase “steal like an artist,” let’s zoom out for a second. Ask yourself this: how many times have you already seen this idea?...this... Read more...
RAW GARDEN
RAW GARDEN
I don’t “support” launches.I build the systems that move product where it matters...on the floor, in the crowd, in the hands of the customer. I turn in-store marketing and merchandising... Read more...
DUEL DIAGNOSIS // Advisory Board
DUEL DIAGNOSIS // Advisory Board
Rock legend Dave Navarro and iconic street artist PADHiA entrusted me to help shape and guide their apparel venture, Duel Diagnosis. The mission was clear: use clothing as a catalyst... Read more...
Lowell Herb Co. // Lowell Farms
Lowell Herb Co. // Lowell Farms
Lowell Herb Co. didn’t just look good. It lingered. I led in-store storytelling, trade, and events to ensure the brand moved with the same rhythm everywhere it showed up. From... Read more...
CULT ICON ENERGY // UNFUKYOURSELF
CULT ICON ENERGY // UNFUKYOURSELF
I don’t chase nostalgia. I resurrect it. I revived SASSON JEANS, taking an icon from idea to market, and returning it to relevance.Along the way, I partnered with street artist... Read more...
ICONS Live 4Ever // Daang Goodman // TRIPP NYC
ICONS Live 4Ever // Daang Goodman // TRIPP NYC
The privilege of collaborating with some of the most talented and iconic creators of our time is something that deeply humbles me. The friendships and relationships formed throughout my career... Read more...