Rock legend Dave Navarro and iconic street artist PADHiA entrusted me to help shape and guide their apparel venture, Duel Diagnosis.
The mission was clear: use clothing as a catalyst for honest conversations around mental health.
I advised on go-to-market strategy and key financial decisions, ensuring the vision translated into a viable, sustainable business. I also guided marketing initiatives and growth objectives, while providing strategic counsel on overall company direction, protecting both the message and the momentum.